Every Life Secure!

Emergency Preparedness Video - Why LifeSecure?

Our new emergency preparedness video explains "Why LifeSecure?"...

If you find yourself in an emergency or disaster, you want to make sure you have the very best kit or supplies to get you through it securely.  The reason we think you should turn to Lifesecure is that we have the BEST quality emergency preparedness products.  How can you be sure?  Well, we are willing to stand by them with the BEST guarantee in the Emergency Preparedness business - 5-Years!

We've had that Industry-BEST Guarantee since 2005!  No one else comes even close.  Most of what you see is a 30-Day guarantee (if even that).  That might work fine if you can time your purchase to be made in the exact month of your next disaster, but that doesn't match reality.  Most people will have their emergency kit safely stored away for years before they need it. 

Because we know you can trust our quality, we're willing to offer a BETTER guarantee than anyone else in Emergency Preparedness.

We make the kits our own families depend on in an emergency, so we make our kits to perform and keep us and you SECURE!

Enjoy the video, and make sure you and your family are secure in any emergency or disaster.

Is Your Life Secure in any Emergency?

Live Life Secure in An Unsure World.^TM

Give the Gift of Emergency Preparedness

Want to give a meaningful gift this year?  How about the gift of emergency preparedness?  Here's a way to do that and save an additional 10% off the lowest sale price...  Use coupon code BLOG2012 through December 7th, 2012.  http://www.lifesecure.com/holidaysales.asp.

Every Life Secure... Is Yours?^TM -- Over 560,000 Lives Secured and counting.     

Hurricane Sandy Says it Again, "Disasters Are Not Going Away" - Prepare Now

Even as a follow-on Nor'easter is on its way, the message from Hurricane Sandy is clear... There will be disasters, they will be disastrous, and your neighborhood can be hit, so prepare now.  Everyone needs to prepare to evacuate or to shelter in place for at least three days after a disaster.  You can see from Sandy, three days is a minimum.

Get your emergency kit now.  I can tell you, we are seeing a great surge in orders as many have gotten the reminder message.

Every Life Secure... Is Yours?^TM -- Over 500,000 Lives Secured and counting.

 

Corn and Soybeans Hit Record High Prices As Drought Worsens

Corn prices hit an all-time high and soybean prices hit a record high as well amid hightened concern over the impact of drought in the United States.  Over 61% of the United States is in moderate to severe drought and over 70% of the corn and soybean crops are currently affected by the drought.

If you are not already prepared to deal with a food shortage, this is a good reminder of the reality that we do depend on agircultural products.  The ready availability of such products is not guaranteed.  Most of us have not experienced a severe food shortage in our lifetime.  The problem is that many of us also don't really believe in the reality of something unless we have already experienced it.  It is possible to go hungry even in America (remember Katrina).  Don't doubt that reality.  Simply be prepared for it.

Every Life Secure... Is Yours?^TM -- Over 500,000 Lives Secured and counting.

 

Drought Emergency Declared Across 1,000 Counties in 26 States - Worst Drought Conditions in 24 Years

The Federal government just declared drought emergencies and opened up aid to farmers in 1,000 counties in 26 states.  This is the worst drought in the United States in the past 24 years.  A 12% decrease in corn crop yield in the U.S. is expected because of the drought.  Soybean production projections were dropped 8% due to the drought.

If there is not some relief from rain soon, yield projections will continue to decline.

Such drought conditions remind us of the need to be prepared for emergencies and disasters.

Every Life Secure... Is Yours?^TM -- Over 500,000 Lives Secure and counting.

How Much of the United States is in Drought?

I was very surprised to read that 56% of the continental U.S. is now considered to be in a state of drought by the weekly Drought Monitor.  Apparently this is the driest year since 1988.  We are not back to the dust bowl days of the 1930's but it does remind us that drought is not just an "African" phenomenum.  We have our own water supply issues right here in the United States.

So often we thing about certain kinds of disasters as something that happens elsewhere.  This allows us to put a large percent of the hazards in this life out of our minds.  But the reality remains that no matter where you live, short and long term disasters are potential disrupters to your life as you typically know it.

Drought in much of America is just another reminder of the need to prepare so as to be secure in any emergency or disaster.

Every Life Secure... Is Yours?^TM -- Over 500,000 Lives Secure and counting.

 

Colorado Wildfires Remind Us to Be Prepared to Evacuate

The sad scenes of hundreds of homes burned to the ground and tens of thousands of people evacuating in Colorado and elsewhere in the west remind us all of the need to be prepared to evacuate our homes on very short notice in case of an emergency or disaster.

Make sure you have an evacuation plan and the right emergency kits to take care of your own needs for up to 72 hours.  Government resources are quickly overwhlemed in a major disaster.  You need to be prepared to take care of yourself.

Every Life Secure... Is Yours?^TM -- Over 500,000 Lives Secure and counting.

Over 590,000 Lives Secured with Emergency Kits and Disaster Supplies!

LifeSecure has now secured over 590,000 lives in case of an emergency or disaster.

Our short term goal is now to reach over a million lives secured with emergency kits and disaster supplies. Our long term goal is to help make Every Life Secure. 

Over 590,000 lives secured. Is yours?

 Every Life Secure

A Year After the Japanese Earthquake and Tsunami, Are You Any Better Prepared?

It's been a year since an earthquake brought a devastating tsunami with its massive destruction to the Japanese coastal areas. The number one question is, "Are we any better prepared for a disaster in our own neighborhood by what we learned from the Japanese disaster?"

Each disaster around the world brings devastation and sadness, but also an opportunity to learn and prepare ourselves for the day that our neighborhood might sadly be in the headlines.

Every Life Secure - 490,000 lives secured and counting.

What Is the Impact of a Solar Flare?

With two massive solar flares hitting the earth this morning, many are asking, "What is the potential impact of a solar flare on the Earth?"

First, "What is a solar flare?" A solar flare is a massive eruption of the sun that causes an electromagnetic solar storm that rockets out into the universe at over 4,000,000 miles per hour.

When such a massive solar storm hits the earth, it can: knock out power grids and cause power outages, affect the orbits and functioning of satellites, impact GPS systems, and attack communication devices.

There are no concerns of direct impact on human health.

How do you prepare for a solar flare? In terms of emergency preparedness, one should always be prepared for power outages that may be caused by any number of man-made or natural disasters.

So as is the case with so many potential emergencies, the best course is to take an "all-hazards" approach to emergency preparedness. Have an emergency kit and supplies that will prepare you for any emergency or disaster.

 

Every Life Secure - 490,000 lives secured and counting.

 

Close to our Emergency Preparedness Goal: "Half A Million Lives Secured"

It's official. We did the tally yesterday and as of December 31st 2011, LifeSecure has helped secure 492,437 lives with emergency kits and supplies.

This puts us so very close to our goal of securing half a million lives. It won't take us long and we'll reach that significant mark. Then we'll set a new goal and keep working toward helping to make Every Life Secure in any emergency or disaster.

Every Life Secure - 490,000 lives secured and counting.

 

How To Survive an Earthquake - Video - Drop, Cover, Hold On

Here is a good video on how to survive an earthquake.  It's very simple, Drop, Cover and Hold.  You can increase your chances of survival by following these three steps.

 

http://www.youtube.com/watch?v=j8mUZFeMwhE&feature=player_detailpage

Make sure that you have the only earthquake emergency kit that actually helps protect your supplies from falling debris.  Your kit can't drop, cover, and hold on, so it is important that it be crush resistant so that you have the best chance of actually having usable supplies once the shaking stops.

Every Life Secure - 450,000 lives secured and counting.

Earthquake Preparedness Youtube Video - Preparing At Home for An Earthquake

This is a good Youtube video on earthquake preparedness at home.  This video is of a family in Southern California, but earthquakes can happen anywhere.  

 

http://www.youtube.com/watch?feature=player_embedded&v=AjyF1qsi7e0

  Every Life Secure - 450,000 lives secured and counting.

Hurricanes and Other Disasters - Shop Before, Not After

If you are new to the hurricane game, here is a bit of advice from sad experience... "Shop before, not after."  People are probably a lot smarter today than my family was 40 years ago (a lot more media today), but it's worth passing along some wisdom for those who may not have experienced a hurricane (or other natural disaster) before.

While living in the Philippines in 1970, we experienced Typhoon Yoling.  A typhoon is the Asian version of a hurricane.  With winds at 130 MPH plus it was a harrowing experience.  This was our very first experience with such a storm.  We really did not know what we were doing.

We survived the storm and immediately hopped in the car to go to the grocery store.  Somehow we dodged downed trees and roof tops ripped from houses and strewn on the ground and actually arrived at the local grocery store.  The store was lit only by candles placed strategically on certain shelves and at the checkouts.  They may as well not have bothered with the candles because there was nothing left to buy.  The shelves were totally empty except for, as I remember it, a bottle of pickled pigs feet (literally).

I will never forget the site of a full size grocery store empty but for a few orphan items that no one considered particulary helpful after a monster storm. As I recall we bought nothing because there was nothing to buy - we missed the boat. We lived for the next two weeks mostly on the rice we had stored, whatever canned goods were in our pantry, and what we could rapidly eat up from our refrigerator and freezer.  This was a true survival experience.  It was around Thanksgiving time and so we cooked our turkey on a barbecue grill.  It was that or have it go bad as there was no electricity or running water for two weeks.

I'm sure that today everyone would understand that job one, well before landfall of a hurricane, is to stock up with needed groceries and supplies.  This is a lesson I will not need reinforced.  I will forever have the image of a single candle burning next to a single bottle of pickled pigs feet etched in my mind.

The time for preparation is "before the storm".  As applied to any potential disaster, shop before, not after.  Since many disasters do not give the lead-time that is often a luxury with a slowly approaching hurricane, there won't be time to get ahead of the disaster.  An earthquake, for example, will usually hit without warning.  The time to prepare and "shop" is right now perhaps days, weeks, months, or years before the need arises.  Now is the time to get your emergency kit and emergency supplies and then keep them up to date so you don't find yourself trying to shop empty shelves after he fact.

Every Life Secure - Over 440,000 lives secured and counting.

You Don't Have to Be A Survivalist to Be A Survivor

It's true -- you don't have to be a "survivalist" to be a "survivor."  I'm a "survivor" of many disasters, but I'm not a "survivalist."  Though I have learned much from those who are self-identified survivalists and have great respect for their knowledge and skills, I believe all of us as "regular people" can take basic steps that allow us to be a survivor in case of a severe emergency or disaster.

To increase your chances of being a disaster survivor you can:

1) Learn about what to do in various emergency or disaster scenarios.  All of us can identify various kinds of disasters or emergencies that are common to where we live and learn about how to appropriately respond to them.  For example, I live in Illinois and as such should know the basics of what to do in case of earthquakes, tornadoes, blizzards, chemical spills or explosions (freight trains come within a mile of my home), nuclear accidents (we have 11 nuclear reactors in Illinois), and floods.

Such knowledge is readily available on the web (from this emergency preparedness blog among other sources), in books, in pamphlets, from local emergency responders, etc.  You don't need to become an expert in emergency response to learn and remember such basics "Drop, Cover, Hold On" in an earthquake, "get out of your car and into a ditch" in a tornado, or  "have a 72 hour emergency kit in case you have to evacuate or shelter-in-place" in any number of disaster scenarios.

I used to worry about trying to memorize and keep in mind the "10 bullet points for how to respond to each type of disaster".  I have come to believe that one can get and retain most of the "survivor knowledge" they will really need by just occasionally learning about these events and thinking about the key things to do and not do.  A lot of it comes down to common sense once you learn some of the basic principles of response.

When it comes to knowledge of how to respond, you don't have to be a trained survivalist to survive a disaster.

2) Have an emergency kit and emergency supplies.  As I share constantly in this blog and as the U.S. Government has told us for years now, everyone should have an emergency kit and adequate supplies to last for at least 72 hours (3 days) on their own after a disaster.  Hurricane Katrina taught us that even in America, you can go hungry and be thirsty if you are not prepared to meet your own needs after a catastrophic disaster.

I personally am prepared to support my family's basic needs for much longer than 72 hours, but this minimum is a good place to start.  For relatively little money you can either build your own emergency kit or buy an emergency kit that will meet your basic needs.  Remember, its about "sustaining life" not "sustaining lifestyle" for those few days after a disaster.  Your absolute survival essentials can be fit into one backpack.  That same backpack of supplies can be used to help you evacuate or shelter-in-place.

You don't have to own the ultimate survival knife in order to survive most disasters and emergencies. I love cool survival gadgets as much as the next guy, but basic supplies will do for most scenarios.  Any regular person can obtain an emergency kit that may not contain all the high-end specialized gear a trained survivalist may desire, but that will work just fine to help you be a survivor in a disaster.

3) Have a basic plan of how to evacuate or shelter-in-place.  If you have the basic knowledge of how to survive a given catastrophic event, and you have the supplies to meet your basic needs for a period of time, you can top that off by thinking through your emergency plan. 

The appropriate response to most catastrophic disasters will require you to do one of two things to avoid harm or to deal with the event's aftermath: evacuate of shelter-in-place.  If you have to evacuate, you'll need to know how you will gather family members, and where you will go before you actually have to leave.  Evacuation can happen in a real hurry in some scenarios and the time for preparation is over when the time for action has arrived.  Plan in advance.

Shelter-in-place plans also require some forethought.  Thinking through your plans will help you better ensure that you have the right emergency supplies in place to respond to an emergency at a moments notice. 

As in other aspects of emergency preparation, your plans don't have to be elaborate.  SEAL Team Six level planning and practice is not necessary.  Just think through the basics and make sure that all family members or colleagues in the workplace know what the plan is.

Following these basic approaches to emergency preparedness will allow you to survive most of what might come at you in this life in the way of emergencies or disasters.  Don't be intimidated by the emergency preparedness process.  You don't need to be a survivalist to be a survivor.

Every Life Secure

Preparing for the Worst Case Scenario - Catastrophic Disaster

Prepare for the worst case scenario -- a catastrophic disaster.  This is sound advice. We spend much of our lives preparing.  Most of us spend from 13 to 17+ years in school as a preparation for our life's vocation as well as just for living a productive adult life.  Each job we have prepares us for the next. We prepare for countless specific events in our lives: graduation, marriage, births, moving, etc.  Preparation is part of our daily routine, but how well prepared are we for the ultimate challenge - the worst case scenario?

The worst case scenario may come in various ways.  It may come as a personal tragedy or as a critical accident.  In the unsure world in which we live, it will come to many in the form of a catastrophic disaster.  This may be an earthquake, a tsunami, a flood, a hurricane, a wildfire, a tornado, a chemical explosion, a volcanic eruption, a mudslide, a blizzard, a terrorist attack or any one of many other potential natural or man-made disasters.  My first catastrophic disaster was the disasterous Super-Typhoon "Yoling" in the Philippines that left my family with readily available food, water, or electricity for two weeks.

Whatever the worst case scenario may be that invades your life, you can prepare for it now. One of the keys to being prepared is to have adequate emergency supplies to meet your own basic needs for at least 72 hours (three days).  It can take at least this long for authorities to begin to deliver aid to most people after a major disaster.  Personally my family is prepared to go it alone for much longer if necessary (remember, I went the two weeks with little help so I have learned by experience that three days is a minimum).

Because not everyone can afford (either in storage space or cash) to have more than a three day supply, I suggest that you follow the U.S. Government Guidelines and have an emergency kit that can either be used to support you as you evacuate or as you stay put and shelter-in-place.  I like to say that with such an emergency kit "you can evacuate or stay, and you are covered either way." 

Whether you build your own emergency kit or buy an emergency kit don't delay this important step in being prepared for the worst case scenario - a catastrophic disaster.  Get an emergency kit now and make sure that you are well prepared.  We do live in an unsure world, but we can be more secure if we are prepared.

Every Life Secure

Sign Up to ShakeOut

It is gratifying to see that the Central United States is beginning to wake up to the fact that those of us who live here, do indeed live in "earthquake country." I just joined 2.4 million others already signed up for the Great Central U.S. ShakeOut.

Because of the earthquake risks associated with the New Madrid fault, if you live in Alabama, Arkansas, Kentucky, Illinois, Indiana, Mississippi, Missouri, or Tennessee you need to be prepared for a severe earthquake. The ShakOut is an earthqauke response exercise to be held on April 28, 2011 at 10:15 a.m.. Very simply, at that appointed hour, those involved in the drill will DROP, COVER, and HOLD ON. The point is to teach us each how to protect ourselves in the event of an earthquake.

 
If you live in live in Alabama, Arkansas, Kentucky, Illinois, Indiana, Mississippi, Missouri, or Tennessee, I invite you to register now for the Great Central U.S. ShakeOut and prepare yourself for a future earthquake. I also encourage you to build or buy an earthquake emergency kit that will help to sustain you and your family for at least 72 hours after a severe earthquake.

Every Life Secure

 

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@EveryLifeSecure

What Is It Like After A Major Disaster? - Let's Learn From the Real Experience of Others and Be Prepared

In the effort to encourage people to prepare in advance for a major disaster, the most challenging obstacle to overcome is people's lack of personal experience. Most Americans have never experienced a catastrophic disaster. Therefore, most Americans do not fully comprehend the realities of the aftermath of such a devastating event. Lacking this first hand experience, many of us are challenged to learn from the experience of others.

When the devastating earthquake hit Haiti last year, we saw very little increase in people determining to be prepared. Was this because people just assumed that the impact of a disaster in the United States would be very different than the aftermath of a catastrophe in a third world country such as Haiti?

How quickly we seem to forget the suffering in the United States after Katrina. Yes, you can go hungry and thirsty in America and be left without adequate shelter and access to medications after a major disaster. Some of us learned that lesson without having to live it ourselves. Some of us got better prepared because we understood that what happened in New Orleans could happen elsewhere in the country in a major disaster. Others, sadly, did not see the application of the lesson.

Well, here is one more chance... Like the United States, Japan is one of the most developed countries in the world and has one of its largest economies. It is not a third world country. So read this article to see a first hand account of what it can be like after a major disaster like that experienced in the Japanese earthquake and tsunami. This account made me ask myself once again, "How well prepared am I for a major disaster?"

I've survived more than one disaster, and I know how being prepared can (1) ensure survival and (2) make living through the aftermath a more comfortable and less stressful experience.

Every Life Secure